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Questions & Answers

Answers to common questions about our tools and how to use them.

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What is alt text, and why use it on social media? Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
What is Instagram SEO, and how do I use it? Instagram SEO makes your content findable in search — keywords in your name, bio, captions and alt text. How to use it.
How long can a TikTok video be? TikTok allows videos from seconds to several minutes, but completion matters most — length should fit the idea. How to judge.
How do I find trending sounds on TikTok? Find trending TikTok sounds in the library, Creative Center, and your For You feed. How to spot and use them before they fade.
Can fake engagement damage my brand's reputation? Obvious bot followers read as inauthentic and can undermine trust with audiences, partners and press. Why authenticity beats vanity numbers.
What is a talking-head video? A talking-head video is you speaking to camera — trust-building and fast to make. How to keep it engaging.

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